How much food does your household waste each year?

Whenever we throw away food, we’re not only throwing out our hard-earned cash, we’re driving up the cost of all food which literally takes food from the mouths of the hungry.

On top of that, the world recycles less than 9% of plastic it creates – every single piece of plastic or silicone ever made still exists on the planet today. We believe the only sustainable way out of our polluted mess is through compostable solutions.

Enter: The Swag

The Swag is a patented multi-layered design of 100% unbleached, unseeded cotton – each layer playing a role in keeping produce fresher for much longer.

How It Works

Protect

The Swag protects your fruit & veggies by preserving the water within the middle layer from drying out too quickly.

Hydrate

The thick, absorbent middle layer holds the bulk of the moisture. It draws the water away from the fresh produce, yet allows it to hydrate as needed.

Breathe

The multi-layer design provides a drier protection barrier, however, as all layers are permeable, they allow your fruit & veggies to breathe & stay fresher for longer.

Meet Peita – The Swag Founder

Customers are always asking me – how on earth did I come up with the idea for The Swag?

I grew up on an acreage north of Sydney, Australia, surrounded by nature. My family and I largely lived off the land, so sustainability and reducing food waste became a core value of mine from an early age. Yet as I became a wife and mother, I felt a tremendous amount of guilt around how many rotting fruit and veggies I threw out every day from my fridge.

I realised that the plastic packaging allowed condensation to build, and it dawned on me that my fruit and vegetables were suffocating and sweating inside the bag.

With the support of friends and family, I set out on a journey to find a sustainable, natural solution. After years of research, testing (occasional failure!) and product development, The Swag (named after the iconic Australian bushman’s swag) was launched in 2016. Since then, we’ve grown The Swag into an international sensation with stockists all over the world.

Aren’t you tired of throwing out rotten fruit and veg every week?

Meet The Swag, a patented bag that keeps produce crisp, healthy & happy for weeks (not days), helping you reduce food waste, take fewer trips to the shops… with the confidence that your fruit & veg will last much longer!

Categories: Blog