Passionate about revolutionising fabrics
At Ettitude, we are passionate about revolutionising fabrics and embracing a sustainable lifestyle. As a fabric innovation company and lifestyle brand, we are dedicated to creating the softest and most environmentally-friendly materials in the world. Our unique CleanBamboo® fibers, which are both patented and carbon neutral, set us apart.
CleanBamboo is a type of lyocell derived from bamboo, and what sets it apart from other bamboo fabrics on the market is that it is produced without the use of any toxic chemicals. Unlike bamboo fabrics made with viscose or rayon technology, our process ensures a completely chemical-free production.
Our materials are 100% natural, allowing for a flourishing and healthier way of life for you, your loved ones, and the planet we all call home.
So, what does eco-attitude mean to us?
We believe in ennovative (eco-innovation) practices that are deeply rooted in nature and regeneration. Our focus extends beyond our own impact on the planet; we are committed to educating our community and inspiring positive change for a better future.
From our founders:
“ettitude is driven by a mission to create next-generation fabrics and products that minimize our impact and promote the well-being of our planet. Our goal is to make a tangible difference in the home and textiles industries, paving the way for a sustainable and regenerative future for all.”
Building a regenerative future:
It’s no longer sufficient to simply produce eco-friendly products. We believe in giving back to the Earth. That’s why we prioritize the use of natural resources like bamboo, which can be replenished and contribute to the overall health of our planet.
Self-regeneration is a core value for us. Scientifically proven to improve sleep quality, our products will leave you feeling revitalized and energized. By waking up refreshed, you’ll be ready to contribute to the fight against climate change.
Advantages and considerations of bamboo bedding:
Bamboo bedding offers numerous benefits. Not only is it affordable and luxuriously soft, but it’s also exceptionally durable (in fact, ettitude’s bamboo sheets are 51% more long-lasting compared to competitor sheets!).
For those who tend to sleep hot, bamboo bedding is a game-changer. It effectively wicks away moisture, keeping you cool and dry throughout the night. Additionally, its breathability provides ample ventilation, preventing overheating. Bamboo’s thermoregulating properties make it suitable for all seasons, ensuring you stay warm in winter and cool in summer.
Moreover, bamboo is an excellent choice for individuals with sensitive skin. Its natural hypoallergenic properties help remove sweat from the skin, reducing the risk of acne and allergic reactions.
While bamboo bedding offers many advantages, it’s essential to follow the care instructions to avoid potential issues. Some bamboo fabrics may shrink or pill in the wash. However, ettitude’s bamboo bedding is designed to be machine-washable. Simply follow the care label instructions, which include washing in cold water on the delicate cycle and drying on low heat. With our products, you won’t need to worry about expensive dry cleaning services.
